While Time Warner Cable could only go out with a few dozen linear channels, Cablevision is launching its App with 300 live channels. And like TWC, Cablevision believes it has the rights to stream these channels inside the home. "The company insists the streaming option, which requires WiFi but not internet access, is covered by existing contracts that allow it to transmit to screens within the home. It also says it meets advertising standards." Technically, I would love to learn more how Cablevision's methods differentiate from TWC. I would also believe that the Cablevision legal team have also poured over their agreements to confirm their rights. And Cablevision doesn't tend to back off from a legal challenge.
From the article, the technical elements are both physical and customer requirements. "The tech requirements include Optimum digital cable, at least one digital cable box, an Optimum cable modem and WiFi. But subscribers don’t have to get broadband; Cablevision will supply an internet-blocked modem that works with the cable network and the WiFi network. The terms of service spell out several conditions for use, including the need to password protect the home network for security and a ban on using Apple (NSDQ: AAPL) Airplay to transfer audio or video viewed through the app to any other device inside the home." It seems Cablevision has taken additional steps to assure that more channels are accessible. But if I was a customer, I would want to play the app outside my home or at least in the backyard. Customers may agree to the terms but that doesn't mean they will heed them.
For Time Warner Cable, the next steps now include advertising. I saw the full page ad in The New York Times this morning. Will this PR effort help; I doubt it. With such animosity between Programmer and Operator, the only thing that matters are dollars.
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