WSJ Adding Options To Its Pay App

Sometimes you don't want to buy the whole loaf for a single piece of bread, or the whole album for a single song. So too is the case with digital newspapers. As The New York Times looks to enter the digital subscription market, The Wall Street Journal continues to be one step ahead. "Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app." Understanding that there are occasional readers who may not want a subscription, WSJ is now ready to offer a single day's issue. Isn't that how newsstands function, selling daily papers. Offering single sales to the "casual" reader also provides for great sampling as a means to pushing a subscription later. It seems the virtual newsstand is finally coming together.