Friday, March 18, 2011

Sirius Outside The Car

Have you been a Howard Stern fan but unwilling to put Sirius in your car? Perhaps it is because you don't commute that much and do more radio listening at the office or in the home. Well, it seems that Howard will finally make it to the App Store. "The SiriusXM Internet Radio App gives you access to over 120 channels of great SiriusXM programming, including Howard Stern, on your iPhone, iPad, and iPod touch so you can have the best in audio entertainment anywhere you go!" Adding a new distribution platform with access to original content like Howard should help to drive up subscription revenue for Sirius. And while they have to share that download fee with Apple, Sirius probably had a similar revenue share plan with the auto dealers in exchange for adding it into a car's features.

For Sirius subscribers, there is an incremental cost to add this app. How many existing customers add this platform may be a good indication of the how strong the value proposition is for Sirius. New customers to the App will be charged a higher monthly subscription plan. Still, this new distribution platform offers much wider access to content and could be seen as quite a deal. I know it is for me.

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