Check out this article from Apple Insider. Steve Jobs may not be running the day to day, but it seems Apple is still innovative in its approach. "...Apple Smart TV could be an opportunity for the Cupertino, Calif., company to consolidate 'TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product,' much like the company did with its strategy for the iPad." Does that mean Airplay, too? And given the high customer value, an Apple TV could have great success.
The challenge for Apple will be the cable companies and gaining access to programming without a cable box. The CableCard is not the solution; Apple would need to build a solution inside the set to descramble the cable signal and provide full access to on demand programming as well. Finding those answers would make an Apple TV a real winner.
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