Thursday, February 24, 2011

TV Is A Multi-Screen Experience

TV watching is not only for one screen anymore. We blog about it, twitter opinions, and share experiences on Facebook. And when it concerns big events, like the Super Bowl and Academy Awards, we want to be as immersed in it as possible. "The most promising, and interesting, of the list is Oscar Backstage Pass. The app will work on iPhones and iPod Touches (as long as you have a Wi-Fi connection), but those with iPads will have a much better time with it.... ABC plans to provide users with options for eight camera angles not shown to network viewers. So if ABC’s on-air commentators are interviewing someone you care little for, you can watch elsewhere. The app’s live video feed continues during commercials." Viewer controlled experiences that change our behavior from passive to active. And that may mean a rise in ratings too.

And if you seek more interaction, there are other applications that will allow you to vote for your winners, the fashions, trivia, and other contents. It seems we are now no longer satisfied with just a sitback only experience. We want more and we want our opinion heard. These apps may be more prominent among the big night TV events, but it is heading across all TV, from sports to sitcoms. We seek more interaction and control to enjoy the show on our terms. And it just may help the content that we watch.

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