Friday, February 11, 2011

Is Cable Against the Google TV Revolution?

Sometimes I come across articles like this one that really captures my attention. I have not bee a fan of the CableCard and believe that cable has worked hard to make it a difficult solution for consumers to access content outside the set top box. Google has a device that would seem to truly create a convergence of cable and internet programming, desired by the consumer, that is also easily managed by the consumer. But it needs the push by the FCC to make Google TV work most efficiently. "That's at the heart of the FCC's proposal for an AllVid system, which Google very loudly supports. AllVid doesn't exist yet, but the idea is to mandate an industry-wide gadget that you could plug into your broadband router and connect to your cable TV provider, then watch online video and pay channels through a variety of AllVid-friendly devices. Not surprisingly, Google and Sony love this idea, because it could transform the Google TV from just a neat product into a revolution."

Is cable truly fighting this or is this also an opportunity to partner in a way that still protects the cable operator. I believe a win-win solution can exist. A partnership of internet and cable would improve functionality, interactivity, sharing, and viewing. The CableCard is a failed experiment; it is time to try something else.

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