Monday, January 24, 2011

Tivo Snags Another Cable Operator

Count Charter, a top 5 cable provider to a lengthening list of cable operators now offering a Tivo set top box. Along with Comcast and Cox (although I have yet to see a full rollout), others include Suddenlink, RCN, and Direct TV. "Under the deal -- which represents one of TiVo's biggest service provider wins in years -- Charter this year will launch TiVo's Premiere DVR in unspecified markets, along with forthcoming multiroom DVR features. The MSO also will use the TiVo guide on non-DVR set-tops."

Even more exciting, is the level of sophistication that Tivo adds to the Charter and Tivo-enabled home. "The initial TiVo market launches in Charter territories will include Web applications, such as access to local news, sports and weather, as well as Facebook and Twitter updates, right from the TV, plus access to Charter's VOD library, including more than 900 high-definition titles." Truly added value and appeal.

As the volume of choice on television increases, Tivo has proven itself superior with better search capabilities than anything that other set top boxes offer. Add to that the expertise they bring, recording shows that it intuitively thinks may be of interest to the home. It is ultimately those devices that bring better search and recommendation to the home, that as a result, brings value to the consumer. And value hopefully translates as acquisition and retention for the cable operator.

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