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Friday, January 7, 2011

Time Warner Likes TV Everywhere

Lots of speeches coming out of CES this week. And the buzz continues for smartphones and tablets. But the underlying need is content. Content is King and access to from an economic model that works for the consumer is necessary. So it is Jeff Bewkes, CEO of Time Warner that sees access of cable content across platforms the key to stopping cord cutting and improving the bottom line. "More screens mean more opportunities for viewers to watch Time Warner's shows or read Time Inc. magazines. Consuming more content means more ad and subscription revenue for Time Warner." I like the reasoning.

The reason consumers liked cable was that for one low price they could access many channels of content. The reason consumers like websites that aggregate information is that it simplifies the search process and provides what they need quickly. Consumers seek easy search and access as well as expertise in what to find, watch, and read. That cable can deliver video content easily as part of its subscription is nice. But the consumer wants to be untethered and if their video content can leave the home, via TV Everywhere, to where they happen to be, that is a major benefit. "He (Bewkes) sees the secret in stemming cord-cutting in giving consumers infinite access to what they're paying for. The theory: If you can access your HBO shows anywhere, anytime, it's worth more than ever — but you're not paying more — so why give that up?"

It is the new want that the consumer is demanding - what they want, where they want, when they want, to any device they want. Embracing a TV Everywhere approach assures retention as well as subscription growth. Owning those eyeballs than allows for more ad revenue too. Viewership rises and ultimately so do revenues.

2 comments:

  1. I found this interesting comparison between Roku, Apple TV and Boxee Box that is based on analysis of hundreds of their customer reviews. You and your readers may be interested to see this analysis as well at http://tinyurl.com/amp4dmr . You can also check reputation of other products if you go to http://www.amplifiedanalytics.com/V2P-Product-Reviews/Demo, enter the product name or number (like "Samsung LN55C650"), select offered choice, and click on "Submit" button. The system will aggregate and analyze customer reviews to calculate the reputation metrics for you and will let you read the reviews if you want to.

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  2. TWC has been talking about TV Everywhere for quite some time yet they haven't made a lot of progress yet. While I wish them luck, I'm just grateful to be a customer and employee of DISH Network as they already have a TV Everywhere platform in place. I've been able to watch my live TV and DVR recordings on the go through my phone/Galaxy Tab/laptop without any kind of geographic limitations. It meshes perfectly with my "on-the-go" lifestyle so I absolutely love this. I highly suggest checking DISH out.

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