The car industry is improving, Sirius is included in most models, and more subs are keeping them turned on. It seems that Sirius is making all the right moves. "With Sirius XM being projected to end the year with over 20.1M subscribers, and the current direction of Comcast’s subscriber growth, it won’t be long before the Satellite Radio provider will be claiming the number one spot for subscriber based business models." That is quite an accomplishment for a company that was struggling to stay afloat.
Does Howard Stern make a difference? Probably some, but the sub losses would be offset by other niches and the overall margins could possibly improve. Still Howard and Sirius seem like the perfect pairing and Howard is benefiting more by subscriber additions. He has shares in the company and with the stock price rising, he should be pleased.
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