If Howard Stern chooses not to renew his Sirius deal, it may prove more beneficial to Sirius. Despite losing some Stern devotees, "Sirius can build sales with the money it saves on Stern." Or use some of that money to buy other talent needed to keep the content on Sirius looking exclusive and unique.
Whether it is an improving car industry or overall economy, Sirius subscriber numbers have been growing. Per the S&P analyst in this article, Sirius could add 1.1 million customers in 2010 and another 1.4 in 2011. Finally some healthy growth for them. Beyond Stern, Sirius' mix of sports, music, comedy, talk, and more may finally be appealing for consumers. With new cars including Sirius technology, the ease to subscribe is also a major boost. As Sirius uses free trial to demonstrate its value, the customer base rises. It may slowly becoming a must have feature for every car.
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