Tru2way, cable's architecture to assure the security of its programming, has not been well received by TV manufacturers. Notice that most new TV sets come with internet connects and not Cablecard slots. Well Tivo wants to play nice in the sandbox. "TiVo Inc. (Nasdaq: TIVO) says it's building a tru2way version of its new interface for Comcast Corp. (Nasdaq: CMCSA, CMCSK) and other cable operators, but it's also pitching major MSOs on using the company's new "Premiere" boxes -- unveiled Tuesday night -- as their primary DVR for cable subscribers." Quickly please!
I hate my Motorola DVR, but I need the cable box to get on demand. The Tivo interface, search features, and other differences makes it the best DVR box out there today. And it seems Tivo is finally modifying its strategy to gain new business. "While selling DVRs remains a core part of TiVo's business, (CEO Tom) Rogers said the company remains focused on generating revenue from the software for its user interface." The sooner Tivo software is added to my DVR box, the happier I will be.
The public has no idea what a Cablecard is and the cable companies do little to promote them. Tivo boxes need a card to access all the scrambled/digital channels. Ask a CSR about them and you get confusion; go online and you get little or no information, especially on the MSOs' own websites. It remains an uphill road but I am feeling hopeful.
Lastly, what great news to hear that Dish has lost yet again in their lawsuit with Tivo. You steal, you pay the price!
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