Friday, November 13, 2009

Cable Basic Subscribers Continue to Decline

Quarter after quarter, basic cable subscription continues to drop. While cable continues to sell more services to is customers, their core base is declining. And where are they headed? Well, with basic subs are leaving cable every quarter, telco and satellite basic subs are increasing.

Eventually, that declining base will limit who can be upsold; cable is losing its base and those are the folks that buy high speed and wireline services. Its time to start differentiating cable from its competitors; better converter boxes and top service. Otherwise, cable will keep bleeding subs and find itself losing revenue in as prices drop to match competitive pressures.

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