Wednesday, July 29, 2009

It's a Fight: Bing vs. Google

There's a fight a brewing in the online search world and the champ (Apollo Creed/Google) may have to worry. The kid out of nowhere (Rocky Balboa/Bing) has a new manager and business partner (Mick/Yahoo) to help train for the big fight. It's gonna be a huge fight. Bing created by Microsoft and Yahoo see more advantages by combining forces. "Through the pact, Bing will become the default search engine on Yahoo, creating a search player with close to 30% market share of search queries, compared with Google's 65%, according to ComScore data." Is Google worried; let's see.

So, do you have a preference for search engines? Do you use whatever is in your toolbar or are you willing to try the other guy and compare? Which one wins out. I may be leaning more toward one than another but I am still open. For many, asking the right question is the key to good results. Some though aren't sure how to ask and hope the search bar understands what they are asking and responds with the best matches first. For most, the process of searching can get long and cumbersome and these folks are ready for a change if it can be proved that the challenger is more adept.

I can tell you one thing, this fight will get more interesting as each site markets itself aggressively. Round One is officially on.

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