The car and financial services industries are hurting and the broadcast ad dollar is declining so where to go to find new sources of revenue. Where hard liquor was once a no no on broadcast, now its ad budget is as green as anyone elses. "This year, with network advertising revenue off about $250 million, or 4.2 percent, in the first quarter compared to last year, local affiliates are not only accepting hard liquor ads -- they are actively courting the $451 million distilled-spirits advertising business." Watch Simpsons and drink Chivas!
So what's next. Will we once again allow cigarette ads to appear on TV. Perhaps its time for a Lucky Strike! Cause when it comes to greed, anything goes. What happened to the ethical issues that banned hard spirits the first time. Some might argue that the ban was a voluntary one and that cable nets have been advertising hard liquor for a while. Still allowing spirits to advertise on TV simply brings us further down that slippery slope. Perhaps the ad guidelines for TV networks should be ... ANYTHING GOES!
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