Monday, February 9, 2009

Kindle 2.0 Has Arrived

Amazon announced today that the next generation of Kindle is ready for release and will be available by the end of the month. And like the Model T before it, it still comes in only one color, white. Still, it seems to have improved in speed, functionality, design, and storage. And while it its price point hasn't changed, it may still be priced high for assuring that supply meets demand. At about $360 for the device, and a poor economy, does the consumer see it as another hi tech toy or as something more. Is there enough content to satisfy this niche of a reader? Unlike the iPod, I don't see anyone using one on the train when I commute into the city. Will this next generation model be the replacement to print or is there something else on the horizon?

And why isn't Apple pursuing this segment. They have the infrastructure in place and it could complement the iPod and iPhone line of products. Yet Apple is absent in this space while Amazon is making inroads in Apple's video and audio online business. How fast will this new Kindle sell out and will the consumer embrace it? Will know soon enough, the Kindle is in pre-order now.

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