I guess Viacom was expecting a long fight - placing ads in major markets continuing to blast away at Time Warner. Unfortunately, what they didn't expect, actually occurred, a quick resolution to their negotiations. And so, "Viacom issued an apology Friday for ads blasting Time Warner Cable over the companies' carriage dispute that ran in Jan. 2 editions of newspapers in at least five markets, one day after reaching an eleventh-hour agreement in principle resolving the fight."
Moral - Never assume anything!
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