Monday, January 26, 2009

Deloitte Issues 2009 Media Predictions

A new year and a new President, technology and entertainment layoffs abound, so what are the headlines and future for 2009. Deloitte has issued their predictions for the technology, media, and telecommunications industries.

Digital storage cost for user generated video - can this content be adequately monetized or will the power swing back to mainstream media who can create and distribute professionally produced video. Per World, "'Advertisers are generally reluctant to place ads next to any content that could damage a client's brand.' As such, sites may need to start charging people to upload or share content." Given the costs will a revenue stream ever be found.

Mobile content - will the consumer accept mobile advertising and in what form. Pre-rolls on video content, text messages, coupon offers, etc. "With global advertising experiencing double-digit decreases and the coming year promising an even tougher economy, mobile advertising's time may have come. More able than ever before to carry advertising, mobile phones are at their most ubiquitous -- and there is a more mature understanding of what mobile can and cannot deliver in advertising." A key challenge, but mobile can present more opportunities as well.

3D content - a clear rise of theatrical titles in 3D to keep audiences from staying in their home and watching films on their big HD screens. It's all about differentiating the theatrical experience from the home. And I'm sure in a few years, homes will soon possess 3D as well, but for now more content is being created and theaters are being modified to offer the experience. For an added fee! Many titles to look forward to including Monsters vs Aliens, Toy Story 3D, and even the next Harry potter film.

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