Friday, October 24, 2008

Oprah Endorsing Amazon's Kindle

Seems like I'm not the only one that thinks Kindle is the future of reading. Oprah also agrees and is giving Kindle her thumbs up today on her show. If Oprah's Book Club recommendations are any indication of her affect on book sales, her endorsement should spike Kindle sales. "In an email to subscribers, Amazon says its founder Jeff Bezos will be appearing on Oprah to talk to her about her new favourite gadget."

Still, it is a down economy and consumers are cutting back on their spending, even their Holiday spending plans will be reduced. For Kindle to succeed, it simply needs to demonstrate how quickly the consumer will save money with Kindle versus paper. Focus marketing on cost savings and you will ultimately drive sales. Throw in the trees saved and you hit a double. Add Oprah's endorsement and it appears to be a walk off grand slam!

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