Thursday, October 9, 2008

Cable Taking Interactive TV To The Next Level

Perhaps one day, the cable box will be more responsive, more user friendly, more necessity than annoyance. Time Warner certainly is trying as they have inked a deal to give more web content and interactivity to their customers. Through a deal with ActiveVideo Networks, formerly ICTV, "Cable subscribers can play interactive games from TAG Networks, and get fully customized news, sports and children's programming through P:Mosaic, a personalized video navigation system." It is being rolled out first in Hawaii and hopefully more systems follow.

Frankly the cable box needs better navigation, a more logical and economically designed guide, and easier controls. And even more important an interactive opportunity to better engage with the viewing experience.

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