Digital downloads on your TV set is the next horizon. Sony continues to make news with Playstation 3 and directly throuh certain Bravia TV sets. Amazon is also pushing its Unbox service to purchase and download content. Tivo currently has a relationship with Amazon. Now Tivo has moved forward with You Tube to offer streaming of its content on TV. Is a Hulu - Tivo deal in their future? Will You Tube users move over from pc to TV to watch; it all depends on breadth of content, ease of navigation, and download speed.
You Tube currently represents the dominate platform choice by users to watch streaming content. Tivo provides another screen, and perhaps size of the TV set will matter. Unfortunately, not every Tivo user will have access to You Tube content. "Not in big numbers anytime soon, though, because while TiVo has 3.8 million subscribers, only about a fifth of them have the necessary equipment -- a TiVo Series 3 or TiVo HD -- for grabbing YouTube content and displaying it on TV screens."
Still, it is another bullet that separates Tivo from others in connecting the web to TV. Tivo recognizes the value of connecting web to TV and is building the platform that is attractive to its users. As they add more content to the box, they become more valuable. They are a force to reckon with.
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