Nets Should Embrace VOD

VOD vs DVR. It seems that in this changing entertainment landscape, consumer control is gaining traction. For networks to survive and expand their revenue base, it is obvious that they need to push VOD applications. With DVR, the consumer will fast forward commercials and cost nets money. But VOD needs to do more than disable fast forward and other trick features that eliminate the ad message. It needs to become the preferred choice of consumers. Make it easier to find, search, and play. Allow it to be more interactive and customizable so that the content remains relevent for the user. Don't assume that they want to see the ads; they don't. So the ads have to be either much more entertaining and feel less intrusive. Avoid clutter and create unique features that DVRs can't copy. Find the win-win and consumer will stop pre-recording and start reaching for their VOD button!