The New Rules of Media

Great article that looks at the changing print media with some great words of wisdom. The highlights:

There is a move away from traditional media and toward online media. Newspapers ended 2007 with 8.4% less circulation daily and 11.4% less Sunday than in 2001. Plus, print newspaper ad revenues experienced their worst drop in more than 50 years, according to the Newspaper Association of America.

Meanwhile, online news consumption is up. In 2000, 60% of people said they had got news online ever; 22% said they did it “yesterday” — a gauge for regular readers. In late 2007, the number who got online news ever was up to 71% and 37% said they were online for news “yesterday.

The New Rules of Media
1. The Audience Knows More Than the Journalist
2. People Are in Conrol of Their Media Experience
3. Anyone Can Be a Media Creator or Remixer
4. Traditional Media Must Evolve or Die
5. Despite Censorship, The Story Will Get Out
6. Amateur and Professional Journalists Should Work Together
7. Journalists Need to Be Multi-Platform

Read the full article here.