Have you tried googling the NBC/Fox site for video content and found yourself calling it H U L A and not H U L U. Where one is a Hawaiian dance, the other is the offical website. As it relates to building a brand message, I wonder if that confusion will help or hurt the site. Should Hulu buy the hula website and redirect people to the correct site or has some entrepreneur already picked it up in anticipation of that economic opportunity.
By the way, the correct site is Hulu! :)
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