Competition is especially fierce in the download to own or rent for movies. In addition to cable's VOD application to watch movies on demand, entrants like Netflix, Amazon, iTune, and now Vudu. So many choices, how will the consumer choose. I believe the following 8 factors will determine which company emerges the leader:
1. Quality of the content - essentially an HD format to match the popularity of the screen.
2. Ease of use - VERY User Friendly
3. Speed - how fast is the availability of the title and will it start immediately
4. Quantity across genres - not just the most popular, but all types from indie to blockbuster
5. Accessible menus and Ease of search - few clicks and offer recommendations
6. Non-disruptive advertising - enough said
7. Extras - DVD like stuff without the DVD - alternate endings, cut scenes, etc.
7. Ability to copy and share across platforms - TV, pc, iPod, Zune, PSP, etc.
The company that does the best job of delivering the above will emerge victorious.
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