Here is a case where distribution is key. Time Warner Cable in New York City is making changes to its line-up. Fox Business News Channel, a brand new entrant to the cable line-up, has found key positioning on the basic channel line-up, channel 44 for its service, channel 45 for Fox News. CNBC doesn't hurt in this deal, they are on channel 15 with MSNBC next door at channel 14.
And where is Bloomberg...channel 109.
That must have been one heck of a negotiation to get such prime space when most new entrants are lucky today to get VOD, let alone digital carriage. And where are the channels that used to occupy that space ending up.
In this case, distribution is power.
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