CBS splits from Viacom and it seems to be good news for that side of the company. CBS's efforts prove to me that they understand the space and are embracing the advantages that the web brings to compliment, rather than replace, their TV model. Additive programming built around shows, seem to me to be an ideal way to enhance the show's value, encourage more viewership of the TV show, and create synergistic revenue opportunities. Not clear in the article is how CBS plans to monetize the clips they have created, but I am confident that they have a business plan.
I also expect that they are not discounting the viewer interest in on-demand viewing of their long form programs. As the viewer has become more mobile and scattered, they may not have the time to come to the show. On demand and on line content enables the viewer to watch the programs and clips on their times and not per the whims of a network schedule.
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