It is a natural fit for Apple to offer a rental option. So what will the next announcement for Apple? It seems with all the pieces in place, Apple could be the company that comes up with the effortless way to search, organize, save, and share all this entertainment content, to your phone, your ipod, your tv. Wrap around an advertising play, and Apple is building the pieces to be the dominant entertainment viewing and listening site.
Monday, June 11, 2007
Apple to now offer rent option to their itunes
Such a natural fit! Apple already dominates with a great site that allows easy streaming and search as well as the ability to download to their player. Consider all the pieces that Apple is now touching: iphone, Apple TV, itune, etc. They have the hardware and software and most importantly, a dominant share of the market, with users continually visiting itunes for new content. 
It is a natural fit for Apple to offer a rental option. So what will the next announcement for Apple? It seems with all the pieces in place, Apple could be the company that comes up with the effortless way to search, organize, save, and share all this entertainment content, to your phone, your ipod, your tv. Wrap around an advertising play, and Apple is building the pieces to be the dominant entertainment viewing and listening site.
It is a natural fit for Apple to offer a rental option. So what will the next announcement for Apple? It seems with all the pieces in place, Apple could be the company that comes up with the effortless way to search, organize, save, and share all this entertainment content, to your phone, your ipod, your tv. Wrap around an advertising play, and Apple is building the pieces to be the dominant entertainment viewing and listening site.
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