So get your scorecard out - Microsoft buys Razorfish, Google buys Doubleclick, Yahoo buys all of Right Media, WPP buys 24/7 Real Media, and the list continues to go on. But where are the cable companies with all this activity going on all around them. Are these companies acting or reacting; Is there a strategy behind this spending spree. With the exception of Time Warner, who has AOL doing some small international acquisitions, Comcast is quiet.
Some have speculated that perhaps Comcast has their eyes on a prize, a major search engine portal. So with this flurry of M&A activity, one wonders when the next announcement happens. I expect sooner than later.
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