Is 3D TV A Thing Of The Past?

I have frankly never been a fan of 3D, whether in the movies or TV.  Perhaps it is because I have never liked the glasses or found the effects to improve the story.  And why wear glasses if you don't need them.  (I hold that same judgment for Google Glass).  So it appears that I am not alone and for 3D TV, the end is near.  ESPN has announced that their channel, ESPN 3D will disappear by the end of this year.  "Viewer demand aside, adoption among cable providers was also mixed; Comcast, DirecTV, Verizon FiOS have all carried ESPN 3D at various points. AT&T, however, pulled the plug in 2011, claiming the high costs of carrying the channel were outweighed by low demand."  And so lets expect that other 3D channels, if there are any, are soon to end as well.  Not surprising since TV manufacturers have been also moving away from producing 3D TV sets.

Where 3D interest has declined, web streaming interest has skyrocketed.  Recent reports have cable operators putting requirements into their programming carriage agreements to limit the rise of streaming network services like Aereo, Intel Media, and a possibler Apple TV service.   Concerning too for TV manufacturers building connected TV sets to easily play web based programming.  3D may be dead, but the battle for streaming media is alive and well.

If Content Is King, Why Is News Corp. Splitting?

News Corp, home of Fox Broadcasting, 20th Century Fox, The Wall Street Journal, and The New York Post, is splitting its publishing and entertainment businesses.  Thus the first two companies won't be connected to the latter two, post split.  So why doesn't a content company not want to take full advantage of its wide range of content creating businesses? "Last year, News Corp. decided to split itself after years of shareholder pressure to spin off the lower-growth publishing side of the business."  That's right, not all content is created equal in the eyes of shareholders.

As the printed word seems to have less value than video, print-based companies are finding it harder and harder to transition to a successful digital business.  And yet, I hope that this thinking is simply short sighted.  The printed word, regardless of the platform it is presented on, is a very powerful instrument.  Print has been especially hurt by the web and the glut of free content, like this very blog.  The old adage, why buy the cow when the milk is free, has been haunting all content, both print and video.  But exclusivity and uniqueness of content still impresses consumers enough that they are willing to buy it.  And there is still synergies of tying together print and video in a subscription service.

Perhaps the challenge of print is that the digital ad and subscription revenue has not yet caught up with the current model.  And the transition, while slow, is creating lower profit margins.  But I believe there is a light at the end of this tunnel and digital print subscription services can survive, especially if constructed with a multi-media array of content. 

News Corp print side could blossom with a stronger synergistic approach and new strategies to compete.  But without that ownership holding it together, it also opens the print side to engage in wider partnerships that it may have been dissuaded from entering under the current umbrella.  I believe that there is still a future in newspaper and magazine subscription businesses, especially when tied with related content that better utilizes the digital platform, and new strategies that grow incremental and additional revenue streams.  So despite an expected split, each side of News Corp can continue to prosper. 

More MSO Mergers In Our Future

As programming costs, that is the costs for all the channels on your cable line-up, continue to rise, more cost efficiencies must be found.  And at this week's National Cable Television Association's (NCTA) The Cable Show, one way to do it is through consolidation of cable operators.  "Doug Mitchelson, managing director at Deutsche Bank Securities, said that to the extent increases in TV content pricing 'becomes abusive, the industry will consolidate.' He suggested that eventually there could be three large U.S. MSOs, with two other big players besides Comcast, a trio that would have much more leverage to keep rates down."  That trend has been occurring for the last 20 years.  Today, Comcast and Time Warner Cable together cover over 50% of the cable universe already. 

Among the systems being discussed, John Malone's recent investment in Charter Cable has some speculating that more investment is in order.  "Industry sources have independently confirmed to Variety that Malone is interested in TWC, with the caveat that he is surveying the entire cable landscape for potential deals and has not engaged in formal due diligence on such a deal."  For years, Time Warner Cable (TWC) has been interested in the Cablevision properties and the chance to gain Long Island and their coverage in the NY DMA.  Behind Comcast and TWC is Cox Communication, the third largest cable operator with over 6 million basic customers.  A privately held company, Cox Cable  may at some point decide that they no longer wish to compete in this space.

Of course consolidation alone will not help improve profit margins.  Time Warner has already started paring down the smaller networks that they deem not valuable to their audience.  At some point, operators may have to make deeper cuts as they try to keep their subscription prices in line with consumer expectation.  If prices rise too rapidly, that may encourage more cord cutting, something cable operators are currently facing.  "Cord-cutting is worse for programmers than operators, (Marci) Ryvicker (managing director at Wells Fargo Securities) said, because cable providers have the option of offsetting video losses by increasing broadband pricing."  Unfortunately, sometimes short term profits get in the way of long term vision. 

As far as consolidation is concerned, it is an absolute certainty.  Beyond the small market mom and pop single cable systems, the industry will operate within a decade with three to five major cable operators of 1mm or more subscribers, 2 telcos (FIOS and U-Verse), and 1 or 2 satellites (DirecTv and Dish).  The FCC will certainly have their hands full while they enable all this consolidation to occur.  Because at the end of the day, broadband and streaming will become the key issue. 

Did XBox Hurt Its Future?

The Xbox One has yet to be released, but it certainly has raised the voices and irked a number of gamers.  "Earlier in the day, Microsoft had elicited groans from gamers when it announced restrictions on used games for the Xbox One and said players had to log onto the Internet for authentication."  With a price tag hitting $500 and an always on and connected platform, some wonder who the audience for the new box really is.  Perhaps too it is trying to be more than what gamers really want from a device, trying to replace the cable box in the home.  Will current XBox 360 owners upgrade or not and will the XBox One attract new users?

For Sony, the release of a new Playstation 4 at this time might just encourage some loyalties to switch to them.  First, the PS4 will cost $100 less.  "Sony also drew cheers from the audience at the Electronic Entertainment Expo (E3) in Los Angeles when it said the PS4 would run secondhand games and did not require an always-on Internet connection."  If gamers find compelling titles and a welcoming user experience, they might just find the share of market shift to their favor. 

Given the two different directions each platform is taking, the gloves are coming off, and a fight is imminent.  For other platforms, like the Nintendo Wii, timing is crucial for them to share how they wish to compete in a very tough gaming battle.  For this household, I can only share what my son, a current XBox user, is thinking.  He hates the authentication and always on issue as well as the fact that older games won't play on the new device.  It might just be time to look at the PS 4 and its games.  Put head to head, it will be fascinating to see which new platform, XBox One or PS4 wins this battle.

Social Media Can Hurt DVR Viewing

For live events and high involvement, edge of your seat viewing, it is harder and harder to watch them on a DVR on a delayed basis.  That is if you are also socially connected to sites like Twitter and Facebook.  So we are reminded in this story entitled "Game of Spoilers".  "The VCR, DVR and video on demand have freed us from the tyranny of TV schedules but the Internet imposes its own dictatorship — at least if the show is worth it. Raging at tweets for spilling the beans, or shouting "Shut up! I haven't watched it yet!" at your co-workers, proves increasingly futile."

Truth is, we have faced this issue for some time.  Want to watch a baseball or football game a few hours after the game may have already ended, don't check your Facebook feed.  But also don't turn on sports radio.  Want to watch the Oscars or last night's Tony Awards, stay away from Twitter as well as the next day's TV or newspaper.  Spoilers can get exposed at all times, especially for shows that knowing how it ends effects the enjoyment of the show itself.  Social media simply provides another means for revealing those spoilers.  And perhaps because it is so immediate and so pervasive, it is harder to ignore when we are delayed in viewing certain programming.

The article also correctly points out that not all shows possess the spoiler issue.  "Spoiling 'Big Bang Theory' is never an issue, says Thompson, even though its got a far larger audience than "Game of Thrones" — 18.68 million vs. 13.6 million, according to Nielsen."  Knowing its outcome doesn't hurt the comedy of the show. 

For advertisers hoping to keep their audience engaged and overcoming the other concern of the DVR, like fast forwarding through commercials, live and appointment viewing type programming can assure that a majority will watch at the immediate time and day the show is being presented.  And that means better ratings and higher ad revenue. 

TiVo's Win Is A Loss To Some Shareholders

TiVo may be the premier DVR on the market.  It may have the edge on the technology and the patents to back it up.  And they may be winning their legal fights, either by court order or by settlement, but sometimes good isn't good enough.  And shareholders not happy with the verdict sold their shares and watched the stock price go markedly lower.  Apparently, they expected a bigger payday.

Today, TiVo has a superior product; yet, as we all know, that technological superiority only lasts till the next technical improvement or disruption comes along.  TiVo still need to get deeper in with the cable operators where the heart of their growth lies.  TiVo needs to be integrated in every cable set top DVR box.  That is where the subscription revenue, ad revenue, and research revenue lies. 

Until consumers can buy their TiVo box at retail and install without a cable truck roll to get connectivity to the cable pipe, most consumers will let their cable company give them a generic DVR box.  If it is too much of a hassle, a majority of consumers won't take the extra time to do it themselves.  Should TiVo get the cable operators to agree to a simple connectivity and authorization online without a CableCard, then consumers might just be willing to buy their own set top box.

Shareholders may be bothered short term by the outcome, but long term, TiVo still offers a great product. 

How To Stop Cord Cutting And Raise Revenues

Want to hear an old idea that keeps popping up.  An idea that wants households to spend more and depress the growth in online streaming.  It is called broadband usage fees and it means that heavier streaming users would pay more, depending on the number of bytes fed through the system.  Think utility bills like electricity, gas, and water; this time for broadband.  "Some Wall Street analysts have suggested that cable operators could eventually start charging subscribers or broadband video providers based on broadband usage."  And John Malone, Chairman of Liberty Media, seems fully behind "'various tiers of connectivity,' possibly with built-in video offerings or bundles." And I am sure that these fees are hoping to encourage cable customers to retain their cable subscription and take advantage of lower cost bundles of broadband service.

Current streaming is already clogging the broadband pipeline and cable operators are charging more for higher speeds.  Not happy with unleaded, pay more for ultra supreme.  But consumers who find themselves charged by actual usage will want to have a counter attached to their system to keep track of how much cost is flowing out.  Hit your peak before the end of the month and you might feel the need to turn off broadband till the new billing cycle starts.  And don't forget to password protect your home WIFI; no one wants to pay for non-family members.

It harkens back to the day when we feared making a long distance phone call for an extended length of time. It took some time before we moved to an all you can call phone bill.  And no one wants to move backward.  We can only hope that through technological innovation and more competition, broadband access becomes ubiquitous and the cost of a stream so low that usage fees won't matter.

Content Deals Continue To Prove Its Title As King

A couple recent content deals only seems to confirm the importance of content to distribution.  When Viacom didn't renew its streaming deal with Netflix, there may have been some thought that cable operators convinced them to give it that exclusivity.  But that is clearly not the case as Viacom has struck a new streaming deal with Amazon Prime.  "In a letter to customers, Jeffrey P. Bezos, Amazon’s chief executive, said the deal gave Prime Instant Video more than 250 TV seasons and more than 3,900 episodes from Nick Jr., Nickelodeon, MTV and Comedy Central." The quantity and quality of shows can certainly bring enormous value to the Amazon subscription service.

Another renewal sure to please football fans, Verizon Wireless and the NFL have renewed their streaming service.  DirecTv may get all the games on TV, but Verizon Wireless once again has the streaming rights.  And for those hardcore fans that need their fix away from the TV set, Verizon can deliver an exclusive content experience. 

It is these types of content deals, offering exclusivity in the streaming space, that further differentiates and adds value to the online subscription model.   Whether consumers cut their cable cord to rely on streaming solely for their viewing entertainment or add these streaming services to their entertainment budget may just be the question that haunts cable operators. 

With competition growing in the online space, content deal negotiations will only grow and the costs for rights will only increase.  Content is King in the battle for distribution growth. 

Zynga Needs Another Hit

With the news that Zynga is laying off staff and closing offices, it speaks directly to the fickleness and changing interests of consumers.  Where once its games were the hot properties, from Farmville to Words With Friends, today it is Candy Crush Saga and Dots.  And tomorrow it will be something else.  The challenge for Zynga and every other company with a hot product or service is sustainability.  To be a one hit wonder is nice but it tends to rise too flash and drop just as sharply.  Companies that build a steady presence and look ahead at a pipeline of new ventures are the ones to stay relevant in the long run.

Zynga can survive if it can once again capture the hearts and minds of users with a next new game; otherwise, players will only continue to tire of the current games and seek out new challenges elsewhere.  It is happening to Zynga but it happens to every other company that seeks to stay competitive.  NBC for example saw its Must See TV on Thursday evaporate as show ratings declined and audiences didn't embrace the next series.  They fell from first to fourth place on Thursday nights.  Unlike Zynga, they have the advantage of other nights and other shows to keep surviving. Atari was once the king of TV gaming, but new products and new games changed the landscape.  And even Apple feels the pressure to keep innovating or to see product share decline. 

And so Zynga needs to cut costs while increasing its spend on new ideas.  Zynga needs another hit.  And for today's hot games; don't worry Zynga, they too will feel the same pressure you are feeling as the next new game hits the market.