DVR Use Declines As Content Thrives

Like setting the VCR clock, most of us are lazy.  It takes time to seek out show to record when it is much easier to just search and watch as we please.  And as more content is available through streaming and on demand, DVR use seems to be declining.  According to yesterday's Mediapost article, "time-shifted viewing (DVR) declines are at the lowest level in three years."  As more and more content is at our fingertips, it makes sense.  Our need for immediacy makes on demand and streaming a more compelling option. 

To be a DVR user, one must be proactive.  You must actively seek out future times for a show of interest and tell the cable box to record and save it, either as one show or the whole series.  Most don't plan their TV viewing like that anymore, especially millennials.  Instead, we go to our app to stream content or our cable box to access the content via on demand with the intent to watch immediately. Now that we find ourselves with content everywhere, we simply need to get it to watch it.

But as a TV viewer who despises most commercials on live TV, the DVR offers one advantage over on demand and some streaming. I can control the trick features, fast forwarding through ads to get back to the content.  On demand tends to restrict those trick features forcing ads to be shown as we wait for our program to resume. As a DVR user, I am in the minority, but I do love the added control. 

One final point on ads.  A newly discover network by me is Buzzr.  It has acquired the old black and white game shows that GSN once aired.  Shows like I've Got A Secret, What's My Line, and To Tell The Truth.  Even better, Buzzr plays the b&w ads that played with these shows.  Ads like Cool Whip and Toni put a smile on my face.  I DVR these shows and don't fast forward through those ads. 

iPhone 7 Succeeds Through Timing

Analysts concern over the iPhone 7 and the lack of new products coming out of Apple never figured that the new phone could bring real growth.  But given the recent battery problems coming from leading competitor Samsung and its Galaxy smartphones, Apple could gain valuable market share.  Consumers may become worried that their Galaxy phone may explode and cause personal injury.  And airlines are banning the phone from flights for fear that they may lead to fires on board the plane.  And so the consumer next step is to switch phones and why not get the latest iteration this Friday.

Already wireless companies are reporting huge preorders for the iPhone 7.  T-Mobile says that sales are reaching record levels.  Sprint has said that sales are higher.  Apple has told us that they will not release weekend numbers.  Still it looks like the rest of the year for iPhone sales could be very strong. Such news may not have been so likely if not for the Samsung Galaxy issues.  Apple's timing couldn't have been better. 

Apple And Self Driving Cars Stall

According to the NY Times, Apple is laying off employees from its self driving car business unit.  As to the full implication of the move, the article offers little.  Still, I don't believe that Apple should be adding car manufacturer to its line of business.  Cars are not phones or computers.  There is much more to the manufacturing process. 

But I do hope that Apple continues to invest in technology that can be licensed to every car manufacturer, from Ford to Tesla.  Whether it is Apple Music in the entertainment system or Siri offering voice recognition and assistance to the driver.  Apple can license its iPad screen to be installed in every car and truck and help GM, Chrysler and others improve their dashboard.  Be a partner, not a competitor to the car industry.

To investors, Apple has indeed become a value stock, not a growth company.  It has yet to surprise us with new technology that drives consumers to rush to purchase.  The Apple Watch, or iWatch as I still prefer to call it, is trying to gain that full appeal, but hasn't yet.  Many doubt that the Series 2 version will cause Holiday sales to explode.  And the consideration to be a car manufacturer strayed to far from its core business.  With its huge cash reserves Apple can buy any company it wants.  If it truly wanted to be in that business, it might have been better to just buy Tesla or Ford, not that I believe they should. 

So good luck Apple, it is now time to really impress us with some important news.  How about an October press conference to reveal some secret new consumer product.  That might just make the stock rise dramatically. 

Is Apple Moving Toward A Wireless Future?

The new Apple iPhone removes the headphone jack as it sells its new wireless headphones.  And with one less hole in the iPhone design, we are offered a more water resistant, dust resistant future.  But is there more on the way?  Could Apple be leading us down the path to a completely wireless future with not even a lightening jack to plug into?  Is the next iteration of the iPhone one that has no wires whatsoever and offers us complete wireless charging to power our iPhone and headset battery life?

The dropping of the headphone jack is not a new notion for Apple, five years ago they removed the cd/dvd slot from all macs.  The idea of less holes must have been appealing to lead their engineers to look at the same thing for iPhones.  Likely, the next generation of iPads will also eliminate the headphone jack, too.  Removing these features help to make the units smaller and faster to operate.  And extending battery life has always been of high importance to users.

So back to the headline, is Apple telling us to look for their devices to one day be wire free?  It depends on how they plan to construct a workable wireless charging solution that consumers will embrace.  But it seems clear that a complete wireless product is the next step for the iPhone and iPad product lines. 

Apple Offers No Surprises

It gets harder and harder to keep a secret.  The more people that know it, the greater the chance it gets shared.  People love to gossip and it seems inside Apple, people love to share all the things that they are up to. So yesterday's announcement was news that had all been released in the rumor mill.  No surprises.

When Steve Jobs was alive, it seemed that Apple was able to surprise us with new technology, new products, and new features.  There was the "one more thing" that offered a big reveal.  But that has been missing since his death.  No surprises, no big reveal, no new product, no amazing new feature.  Apple continues to excel and consumers are buying.  They are a solid company with a huge user base buying cloud services and apps from the App Store.

And we learned that they have 17 million subscribers to the Apple Music streaming service.  Not a bad source of revenue each month.  With expectations that the service will grow, it is by itself a solid business.  Pandora and Spotify think so.  And that is just one small part of the Apple universe.

Still no surprises from the media conference.  No "one more thing" announcement.  Given how hard it is to keep a secret, it is hard to expect that Apple will ever surprise us.  Leaked pictures, insider scoop, will doom that possibility.  Without Jobs, one wonders if we will ever be surprised by Apple again. 

Apple Eliminates The Headphone Jack

Confirmed, the new iPhone 7 will remove the headphone jack and require an adapter to connect the headphone to the iPhone via the lightening port.  So now you can't charge and use your headphone at the same time.  Ideally, it is time to upgrade to a bluetooth enabled headphone.  RIP Headphone Jack!

NY TIMES TECH TIP

Hoping you read today's NY Times.  If so, you probably received the best Tech Tip, or more accurately e-mail etiquette.  Enjoy!

Why Wireless Headphones For Apple

Check out this Business Insider story on the possible iPhone 7 and "wireless earpods".  While good reasons to go wireless includes no tangling of wires, BI says that there may also be a marketing angle.  They point to the intro of the iPod with the "white wire" in Apple ads and other ad examples including the lime atop the Corona Light.  Advertising pushed the appeal and made it a must have item.  The same could be true for the iPhone 7.  Sold and marketed with an initial wireless earpod, the new iPhone 7 could become the next must have device.  It does sound appealing.

Can good marketing be the difference?  With the prospect of a new iPhone without a headphone jack, Apple needs to let us see just how different its new earbud will be.  That will include such physical attributes as freedom of movement, no tangling, and better sound quality.  Of course that must be balanced with how frequently we need to recharge the ear bud to make them work.  Just how many chargers do we have to own?  Hopefully the marketing helps consumers fully realize the full value of the next iPhone release. 

Apple Event September 7

Next Thursday, just 8 days from today, Apple will once again try to dazzle us with its next set of upgrades.  Just in time to have on the shelves for the Holiday Season, many expect the next iteration of the iPhone, as well as upgrades to its Apple Watch and mac computers.  Upgrades yes, a new product launch no.

Given the rumor mill that always precedes these events, none have included or hinted at a new product release.  No Amazon Echo clone, no Apple car, no Apple TV set.  No buzz means that we can expect to simply here how each product has been tweaked to encourage us to upgrade our own devices.  And don't expect that Apple announces plans to acquire any content companies.  As much as we would love to hear them make a play for Scripps or CBS or Netflix, that is also an unlikely scenario for the event on Thursday. 

Be careful though if you do decide to upgrade your iPhone when it comes out.  You may find that it no longer syncs with your older mac and iTunes program.  That means you can't back up on a computer and must do it online.  And cloud backups will cost you.  The more memory you use on the iPhone or iPad, the more storage it may cost you.  Given the need for more icloud storage, expect too that Apple will announce new service plans to support you and your family's devices.

It has been rumored that the iPhone 7 may no longer have a separate headphone jack.  All connections are made through the lightening adaptor or via bluetooth.  As to those folks that have a Beats Headset, now owned by Apple, you will have to decide whether to buy a new bluetooth headset or stick with your old iPhone.  For Apple, Beats was all about the music subscription service and not the products.

So get revved up for next Thursday.  Always fun to watch the announcement and see how the stock market immediately reacts to it.  Enjoy!