Former News Corp COO Peter Chernin knows an opportunity when he sees it.
Hulu is for sale and Chernin wants to run it. "According to a report in Reuters Friday night citing
unnamed sources, Chernin made a $500 million bid for Hulu last month.
It was not revealed how much of a stake the former News Corp. exec was
seeking in the online video giant." Will Hulu bite or will it be a first move in a protracted sale? Clearly Chernin sees value for Hulu and so do I. Even is an ever crowding field, Hulu has built brand value.