Cord Cutting No Myth

Second quarter cable subscription numbers dropped for both cable operators and satellite operators.  And while Verizon FIOS and AT&T U-Verse did add cable customers in the second quarter, more consumers left cable then switched providers.  "Over the past year, multi-channel video providers lost about 100,000 subscribers, versus a gain of about 380,000 over the prior year, according to LRG."  While the number that cut the cord completely is miniscule, a tenth of one percent, it seems indicative of bigger problems.  It seems that no one will be surprised if third quarter shows a growing trend of customers completely cutting the cable cord.